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The Landscape of Companies Has Changed

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Near the tail end of summer, my air conditioner suddenly stopped producing cold air. The air conditioner had been installed 15 years ago by a company that is no longer in business. Since I couldn’t just call the old company and ask them to install a new air conditioner, I had to find another company for an AC installation in NYC. I thought it would have been as simple as it was in the past when I had the old air conditioner installed, but it was much more complicated because although the old company went out of business, there were a lot more that took its place.

Looking through all of the companies that perform air conditioner installations is nothing like in the past, because no one uses phone books anymore. Everything is on the Internet, and there are a lot of search results that come up, and you …